Diseño de productos turísticos para la mancomunidad corredor productivo ambiental Mirador de los Volcanes, provincia de Chimborazo

Abstract

This research proposes: designing tourism products for the productive running community environmental Volcanoes viewpoint, Chimborazo province; territory comprised of the parishes San Gerardo, Cubijíes, Quimiag, Guanando, La Candelaria and Bayushig, consists of six stages, evaluation of tourism potential of the territory, the study of comercial viability, technical feasibility study for creation of tourism products, environmental feasibility study, the study of the legal and administrative feasibility and economic viability study Financial. It was determined that the Commonwealth “MCPAMV” has 33 attractions, 19 natural and 14 cultural with great potencial to generate interest in tourists. The demand is mainly formed by the regional population i son averange economic conditions and high and and upper middle of urbanpopulations in Zone 3 , who go out on weekends to neighboring parishes and state that the activities they desire are camps (12.7%) waljs (12%), cycling (11.4%), horseback riding (10.8%), gastronomic (10.3%), tasting and visit to mountains (10%), activities that guide ecoturism, where they have designed seven tourism products there of having a duration of 1, 2 and 3 days and marketing was done through the internet and in partnership with travel agencies. Tha legal formproposed for the operation of the products is by creating a Public Company Turism also g¡has been identified that positive environmental impacts (699) predomínate over negative (-183),with minimal invovement. Economic and financial feasibility of the products was determined, taking TIR of 16%, capital recovery will take place in the 4th year and the B/C ratio is $1,71, leading to the conclusión that the products are feasible.

Keywords: tourism products, community, tourist attactions.