Diseño de una planificación estratégica financiera para la Unidad Educativa Verbo de la ciudad de Riobamba provincia de Chimborazo, período 2014-2019

Abstract

The present research was carried out to develop a Strategic Financial Planning at Unidad Educativa “Verbo” in Riobamba city, Chimborazo province, for 2014 - 2019; which will improve decision making financial. The proposed of this planning was made an comprehensive analysis of the situation at Unidad Educativa “Verbo”; also identifying strengths and opportunities to mitigate their weaknesses and threats, resource, capabilities, possibilities and potential for fulfilling its corporate objectives and appropriate financial decision through a plan of action; then the economic situation were evaluated by analysis of financial statements, financial ratios and application of equilibrium point, and budgets and balances proforma developed. Implementation of the action plan is recommended to give members at Unidad Educativa “Verbo” focus and strategic direction, obtained results in an efficient teamwork, compliance with corporate objectives, improvement in financial decision making, investment projects future profits that will be obtained and especially adequate financial and administrative management.