Indicadores de gestión basados en la metodología del cuadro de mando integral para la Cadena de Negocios Totalhome de la ciudad de Riobamba

Abstract

The objective of the present research was denominated: “Management Indicators based on the Balanced Scorecard Methodology for the business chain TOTALHOME in Riobamba city”, and its impact in business decision-making. In order to achieve this purpose, it was necessary to know in detail the Balanced Scorecard methodology; the theory is related with the study, it refers to the indicators based on perspectives: financial, customers, internal processes, learning and growing. To carry out the management indicators, a diagnosis of the state of the company was done, this facilitated the FODA analysis, a strategic map and the indicators based on perspectives of the balanced scoreboard each one with its goal, it allows to measure and evaluate the resources of the enterprise, customers´ satisfaction, appropriated processes, the working personnel to facilitate decision- making within the enterprise, allowing to be successful in the market, thus establishing advantages over the competition. To conclude the present paper, it is determinated that the management indicators for the business chain “TOTALHOME” are a source of measurement of all the resources and contributes to the development of the enterprise in that related to decision-making from the executive board of the company.