Códigos gráficos de identificación de los elementos culturales de la parroquia rural Atahualpa, provincia de Tungurahua.

Abstract

Identification Graphic codes of cultural elements were designed in the town of Atahualpa, in the province of Tungurahua. Information was collected about advertising media and identifying cultural elements such as: Antique buildings, legend Juana de Oro, the snake game, festivities in honor to the Dolorosa Virgin, town anniversary, new year´s eve stewards´party, Octavas Corpus Christi, decorations of the central park, hill of Macasto, typical food like baked guinea pig and rabbit. An observation of cultural elements was carried out to obtain graphic codes and surveys were apply to get advertising media, so, advertising products were generated by press, catalogues, way fence, flyers, postal, tótem, and souvenirs. In these ones, stylization of marked features, chromatics, typographic, connotation, and forms with the support of the design of vectorization and image remaking was used. After applying the advertising media in the town it was concluded that 59 % of population and tourists agreed and identified the cultural elements in the área. It is recommended to work both Rural Town Government of Atahualpa and the Provincial Government of Tungurahua in order to improve cultural elements in town by the means of implementation of graphic pieces, and then become in a well-known place for its cultural diversity.