Elaboración de un plan estratégico para la Empresa “Mundo Tuerca II”, de la ciudad de Riobamba, provincia de Chimborazo, para el período 2014 – 2018.

Abstract

The present reseach is to develop a straetgic plan for the company “Mundo Tuerca II”, Riobamba, Chimborazo province for the period 2014-2018, wich will contribute to the development of administrative management. The research was conducted by data provided for the manager and the analysis of the company situation through the techniques, methods and tools of investigation and gathering reliable and accurate information. Fort he development of the Strategic Plan it began with the strategic dianosis by which the current situation of the company is known, allowing us to raise the FODA matrix weighted, where the strengths and weaknesses of the company are met, to continue with the strategic direction in which the mision, vision, objectives and proposed organization and knowing where the reason for the company´s future visión could lead to strategic objectives and strategies or achieving them, besides the design established execute plans that contribute to the competitiveness of the company in the environment. To make conclusions and recommedations, I hope the improvement in the administrative management of the company through the successful implementation of this strategic plan.