Producción de arte popular tangible basado en los códigos gráficos de la vestimenta tradicional, utilizada en los personajes del Pase de Niño de la ciudad de Riobamba.

Abstract

The production of tangible folk art focused on graphic codes of traditional clothing worn by the various character of the pass of the child from the city of Riobamba was done, in order to inform and sensitize those customs, that with the passage of time, they been lost, and thus create a cultural value of folk art and traditions involving the festivities. For the development of it, photographic tools were used, through which it was managed to capture a sequence of images of different costumes used by the different characters in the pass of the child, later to characteristic and meaning. Based on the study a system of tangible folk art and packaging was created, each graphic piece with its distinctive brand and a global brand to identify the product itself. It is concluded that the system of tangible folk art and packaging obtained a good acceptance and above all meets the objective of encouraging the general public to appreciate the culture and different traditions that this entails. It is recommended to use the project as a source of information as well as working as an incentive for study of other fields such as; music, dance, legends, traditions, and so on.