Diseño de un sistema de comunicación visual para el posicionamiento del parque lineal Quebrada Seca de la parroquia Punín, cantón Riobamba, como sitio turístico.

Abstract

This research aims to: develop a visual communication system for positioning at ´Quebrada Seca” Lineal Park of Punín parish, Riobamba Canton as a tourist site; the observation technique was used for later analysis chip photographs of 4 parks studied, where parameters of corporate identity, signage and advertising was analyzed for patterns and develop the project, it was determined that the colors most used in the identity of the parks are: blue, green and yellow; the most representative icons are the sun, volcanoes, glaciers, flora, fauna representative. The 50% of the parks used Palo Seco- Neo Grotesque typography, followed by Cursive (Gestual) and italics (Calligraphic); advertising in the parks is directly, through computer graphics, advertising totems, signs and banners; giving guidelines to the creative process of the park, with the development of sketches brand and chosen one by a survey of acceptance. The mark contains icons representing of Punín as: the abstraction of a blackbird, the Sun and finally guanto leaves also bears the phrase "lineal park" due to its shape. It is recommended to Punín GAD Parish, consider the factors and parameters evaluated for performing a good signal system ethical and not to saturate the same; also the corporate image should be simple but attention-grabbing visit and promote local and national tourists.