Elaboración de un Plan Estratégico para la Agencia Ecuatoriana de Asesoramiento de Calidad del Agro "AGROCALIDAD" del cantón Lago Agrio, provincia de Sucumbíos, período 2015 – 2017

Abstract

The present investigation objective is to elaborate a Strategic Planning for Ecuadorian quality Advising Agency of Agro “AGROCALIDAD” in Lago Agrio canton, Sucumbíos province as tool of management for this enterprise in order to carry out a continuous and systematic process of management which has competitive advantages in the market. A strategic map, a graphic representation to visualize the strategic verification according to the four substantial perspective: financial, client, internal processes, learning and growing process, was carried out. A situational analysis was carried out about the internal and external diagnosis. SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis and mission and vision proposal were made. The quali – quantitative model was used for the strategic implementation. Qualitative one was used because it shows the reality of the enterprise by means the observation and data collection. The quantitative one was used because it studies particular aspects and generalizes from just one perspective in order to get the information of the population and it also shows what it was studied. It is recommended that the Director of the enterprise review and prove the proposal to establish objectives, make appropriate decisions, carry out training programs for staff regularly and update the function manuals so that the staff perform all the activities in the corresponding areas in a better way.