Diseño de un modelo de gestión de procesos basado en el modelo the Balanced Scorecard para Ayala & Ayala Consultores Cía. Ltda., de la ciudad de Riobamba, provincia de Chimborazo

Abstract

The present research constitutes the design of a model of process management based on the Model The Balanced Scorecard for the Company Ayala & Ayala Consultants Cía. Ltda., from the city of Riobamba, Province of Chimborazo; it aims to provide the company with a strategic assessment tool from different perspectives where the solutions to the most relevant deficiencies are identified in the company environment, and to contribute to its constant development; The Integral Scorecard is developed based on its four perspectives: the financial perspective, the perspective of the clients, the perspective of processes and finally the perspective of learning and growth, as a final result the Management Model will be obtained, which is developed from the aforementioned perspectives, stating the strategic objectives, goals and indicators that will enable the company to maintain a constant development taking into consideration the critical issues determined in the situational diagnostic of the investigation and also measure the degree of progress present of the proposed planning as well as those responsible for fulfilling it and the efficiency in the use of the resources that are available for the purpose.