Creación de un sistema de gestión de comunicación para promocionar los atractivos turísticos del cantón Chambo provincia de Chimborazo período 2012- 2013

Abstract

This thesis proposes the creation of a Management Communication System to promote the touristic places in Chambo Canton, Chimborazo Province 2012-2013 term, in order to encourage the touristic growth to get their recognition and local acceptance. A market research was conducted, applying survey techniques and direct observation in order to gather the important information about the touristic activity in the Canton for identifying the most suitable media for the advertising of the places of touristic interest. The application of the inventory consisted in evaluating the current state in which the touristic attractive in Chambo Canton are. The proposal to be used through the Marketing strategies: Promotion, Advertising and Public Relations allow applying tactics such as television ads, press, video, billboards, brochures, posters and the application of indirect promotion in the delivery of key chains. The technology use and the easy management of social networks, allow informing to current and potential visitors. Additionally, the design of a new Canton image, which will be attractive to the user and at the same time focused to promote the tourist development. In the same way, we propose to make agreements with tourist agencies and strategic alliances between the Regional Direction of the Tourism Ministry and the Local council of Riobamba in order to join the efforts to promote the Canton in a better way.