Diseño de un modelo de Marketing Turístico para mejorar la calidad de vida de los habitantes en la parroquia Huigra, cantón Alausí, provincia de Chimborazo para el período 2015

Abstract

The present research work: Design of a model of Tourist marketing to improve the life quality of the inhabitants from Huigra parish, Alausf canton, Chimborazo province for 2015 period. Once visualized the information related to current strengths, opportunities, weaknesses and threats in the zone, the results from the marketing research, the bibliographic revision and documentation from the parish, it was not possible to identify books and related research works with a similar proposal to the one it is expected to set in this study. History, customs and traditions are ignored due to the lack of marketing strategies which lead visitors about the different attractions in the sector. It is important to remark that the statistical and bibliographic reviews around the country also have a profound deficit regarding to the management of tourist offers in the different zones and regions, which motivated the design of communicational strategies and merchandising by means of the use of massive and alternative media which ease the positioning and this way being able to turn the site into a national tourism destination. This research aims to encourage local and foreign visitors to choose Huigra as a tourist destination which will allow contributing to the economic and social development of the zone. The proposal picks up a series of strategies to guarantee an efficient assistance to visitors, the improvement of tourist services and social recognition of the parish in the international context. Finally, this academic contribution recommends to train permanently to the tour operators heads, the members of the parish committee, as well as the national authorities, in order to guarantee professionalization in the service, an enjoyable and professional working environment and better organization of human talent, setting levels of excellence in quality of tourist services offered, helping this way the sustainable development of the zone and thus, guaranteeing the improvement of life quality of its inhabitants.