Plan de Negocios para la Organización Quinuañan, parroquia Columbe, cantón Colta, provincia de Chimborazo, período 2014

Abstract

In this research work a “Business Plan for Quinuañan organization, at Columbe parish, Colta canton, Province of Chimborazo period 2014” has been proposed, with the aim of improving the current situation of the group and the quality of life of its members, who are currently with a low level of competitiveness, this is the reason why a market study has been developed in the urban parishes in the city of Riobamba in order to identify likes, preferences and acceptance that products have, the BCG (Boston Consulting group) matrix was applied to recognize the growth rate, and the market share of the same, also the RGM (Rafael Muñiz Gonzales) matrix to find the degree of competitiveness of the company. The business plan proposed the development of a business strategy in which macro and micro environment of the company, offer and demand analysis, determination of the unsatisfied demand, competitive examination, development of a technical and operational plan will be examined and everything related to the distribution of the plant, and flowcharts of the processes, a financial plan was also made in which positive results were achieved, allowing to determine that the project is viable and profitable.