Plan de Negocios para la Cooperativa de Ahorro y Crédito “Fernando Daquilema” Ltda., de la ciudad de Riobamba, provincia de Chimborazo período 2014-2015

Abstract

The present thesis is a “Business Plan For Fernando Daquilema Ltda Credit Union., from Riobamba city, Chimborazo province during the period 2014-2015”. In order to improve both processes and internal produres of the Credit Union to provide better products and services and thus comply with the expectations with partners and customers. The techniques and methods used in the present thesis are: methods of research; documentary, experimental and field; types of research, exploratory to determine the problematic situation, descriptive research to identify the demographic characteristics of the units investigated, demonstrative research due to was carried out the stated hypothesis testing and the applied research of being accepted by the institution executives and the plan implementation will contribute to improve the internal and external processes of the credit unión, the methology used are analytical-synthetic and Inductive-deductive; the techniques and tolos used are direct observation, questionnaire-based survey. And finally the strategies proposed in the fourth chapter base don the results obtaned from the market study and SWOT analysis. The credit unión has not defined the activities that is going to carry out during the year and they do in a circumstantial manner due to they do not have an adequate business plan that define the objectives and long and short-term strategies for the institution clearly. Therefore for growing in the financial market and being competitive, it is necessary to apply the business plan to reach the objectives and establish the activities to be devoloped in the institution.