Plan de Negocios para la Cooperativa de Ahorro y Crédito San Miguel Ltda., de la provincia de Bolívar, cantón San Miguel durante el período 2015

Abstract

The San Miguel Ltda. Savings and Credit Cooperative, located in the city of San Miguel province of Bolívar, has 5 agencies at the provincial level, which provides financial services, loans, savings and investments. The present research focuses on the need to propose a Business Plan for the San Miguel Credit Union, since it is an entity that has not achieved adequate recognition within the local financial market, since it does not count With a well-structured business plan to improve their level of market share. The development of a business plan will help the manager and yours collaborators make the right decisions and apply corrective actions where they are necessary to be more efficient in the provision of cooperative services. The present study contains the proposal of the business plan for the San Miguel Credit Union, Chapter I: It is announced the current situation of the company where the company's background, problem and justification Chapter II: A study of the theoretical framework and conceptual framework, Chapter III: The study of the methodological framework of research, methods, techniques and instruments. Chapter IV: The business plan proposal for the San Miguel Ltda. Savings and Credit Cooperative is developed, and for which the conclusions and recommendations given in terms of the chapters developed in the project are also defined.