Diseño de un modelo de gestión de Marketing Turístico sostenible y sustentable para promocionar los atractivos turísticos de las parroquias rurales del cantón Esmeraldas provincia de Esmeraldas

Abstract

Design of a Model Management Tourism Marketing Sustainable and Sustainable to Promote Tourist Attractions of Rural Parishes of Canton Esmeraldas Province Esmeraldas, this research project was places Rural Parishes Tachina, Chinca, Majua, Camarones, San Mateo, Tabiazo, Carlos Concha, Vuelta Larga; in which the information to commercial, community and national economy rose, through surveys and photos to know the strengths, weaknesses, opportunities and threats that have each in field of tourism; in the analysis of the macro-environment with economic, political, cultural, environmental and technological factors and the factors micro-environment product, place, price and promotion. In the proposal as a matrix data base was developed to provide information in each of the tourist axes that each rural parish. Proceeded to design and tourist brand image, web page, fans page, brochures and billboards. With the implementation of training to make the sales force and hold events with the Public Relations Department together with the community for the visit of tourists.