Propuesta de gestión estratégica de Comunicación para la difusión de los atractivos turísticos de la provincia de Chimborazo, cantón Riobamba

Abstract

The present investigation is a proposal of strategic communication management for the diffusion of the tourist attractions of the Province of Chimborazo, Riobamba Cantón with the purpose of fínding the sense of the identity and the belonging of the inhabitants to their place of origin, their responsibility to care and preserve what built by their ancestors The strategies to be used for research are based on the strengthening of the brand of the cíty of Riobamba, using the main social networks: Instagram, Facebook, Twitter and a web page. It will also be made visual and written publicity, counting as tools advertising in buses, taxis, billboards in the main entrances of the city, also conducting trainings for the bidders of the different services to improve the attention to the domestic and foreign tourist, to conclude tourists have knowledge about the existence of the city of Riobamba by the qualifíer granted as The Sultana of the Andes or La ciudad Bonita, so it is concluded that the city has a name recognized in both national and foreign tourism that helps on the way of the introduction of the city of Riobamba within the tourist market, and also has cultural, heritage and cultural attractions. It is recommended to use all the strengths and opportunities which the cantón has offering its services in different fairs and means of communication for attracting tourists