Modelo de gestión para el desarrollo del turismo cultural en el Centro Histórico de la ciudad de Riobamba, provincia de Chimborazo.

Abstract

The objective of the research wasto propose a Management Model for the Development ofCultural Tourism in the historical center of Riobamba city and the conservation of thecultural property heritage. Touristically, the canton Riobamba constitutes a place of passagefor tourists, despite the fact that the city has a rich history, architecture, monuments andbuildings that generate a scenario that invites the knowledge and development of culturalactivity.Through interviews with cultural managers and direct observation, the inventory oftourist attractions of the urban part of the city of Riobamba, was analyzed, catalog oftourism service providers, inventory of heritage assets housing, Annual Operation Plan forTourism Management, Tourism Plan of Chimborazo, Strategic Plan Quito Tourism andManagement Model of Guayas and Loja Tourism Directorate. The results were, 28attractions with tourist potential, few adequate health services, public baths, security andinformation, impaired cultural heritage and little tourist development in the historic centersince there is no management model available, so it concluded with the elaboration of amodel of management by processes, where they were established those responsible for themanagement and the set of activities for the fulfillment of objectives, its implementation isrecommended.