Plan de negocios para el Centro Turístico Killa Wasi, parroquia Matriz, cantón Alausí, provincia de Chimborazo

Abstract

The present research, Business Plan for the resort ¨Killa Wasi¨, located in the parroquia Matriz of Alausi Country, Chimborazo Province, has as objetive yo give responses to the owner´s needs of the place for effcient routing in the tourist área by using bibliographical and field techniques añalyzing the reality of the country in its five áreas, The study of the demand had an acceptance of 98% in national and foreing tourist, giving an average number of vivitors of 26 costomers per day. The place has four blocks: the first three blocks are for the accommodation and food service and the fourth block to be implemented for the rest and relaxion área with swimming pool, sauna, turkish, whirpool and polar baths. The marketing made will allow the positioning of the center within the tourist market, besides, it structured the organizacional part of the company throgh the manual of functions, regulations and announced that the compañy is constituted as Limited Company, being the owner the shacholder of the company only. The environmental impact astudy gave more positive than negative results for the implementation of the fourth blocks by considering mitigation, control and prevention measures for each one of the negative impacts, thus, the economic study determined a total investment of 307,843,43; the financial evaluation determined a NPV of $932,963,06, the IRR 30% , with a B/C Ratio of 3.03 and finally the payback of the capital period is after two years and half being the Project profitable and sustainable, environmentally and economically. Keywords: Business plan, resort, tourist attractions.