Planificación estratégica del Banco Nacional de Fomento – sucursal Quinindé período 2011 – 2015

Abstract

This research is a proposal for applying a Strategic Plan in the “Banco Nacional de Fomento – Sucursal Qunindé” for the economic period 2011 – 2015. The proposal is developed by identifying the organization, constructing its Vision and Mission and a FODA analysis. The proposal of this Strategic Plan consists on keeping the levels of financial management where there is the allocation of the assets of short and medium term debt, sources of financing and external network failure in the branch; financing activities and average profitability (economic and financial margin); in addition, it requires the sustaining of good financial relationships with their customers thorough training, induction, and periodic evaluation of the administrative personnel of the bank; guiding the loans to the real needs of the customers through a study of its market in order to be implementer annually; to structuring a procedures manual for the administrative management where are established the responsibilities of each person in their own area; implementing an informatics system for the administrative management named C.O.B.I.S. which will permit to control and register all the information obtained from the admission of new customers (opening and credit request); keeping the portfolio of the clients captive; to bring new competitive clients trough efficient strategies of investments in productive projects and improving the capacity, efficacy and efficiency of the service, avoiding the errors in the operative and functional procedures of the bank branch. This strategic plan will be the tool that will help to improve the development of the activities in its services.