Proyecto de creación y puesta en marcha del Bar – Restaurant “New Chop” en la ciudad de Riobamba provincia de Chimborazo

Abstract

This investigation is a project to create the bar – restaurant “New Chop” in Riobamba, Chimborazo Province, in order to build a marketing company to give fun and entertainment services in a form of bar – restaurant for people without limits of age who seek a place where families and friends to get together to share unforgettable moments. The unsatisfied demand could be identified according to the market research and the surveys conducted. The company is located in a strategic point because it is a strategic place to be considered listed and crowded area in bars and restaurants. Top quality products will be used with high technology and accessible prices to the public for a better service which fit to their needs and desires. The implementation of the project according to the obtained results in the financial study is feasible by generating the 68.57% as a significant situation in the local scope. It can be recovered four months in a year what is good for the investors because profits for each dollar invested is 69 cents on the dollar now. As a conclusion, the project is viable because there are all conditions for the location opening, predictable in its technical, legal, financial, commercial and safety aspects.