Cuadro de Mando Integral como instrumento de gestión eficaz para la “Cooperativa de Ahorro y Crédito Chimborazo Ltda.”, de la provincia de Chimborazo

Abstract

This research was carried out at the Chimborazo Savings and Credit Cooperative Ltda., In the Province of Chimborazo, with the objective of implementing an Integral Control Panel as an effective management tool to improve the service. The research design focused on the analysis of administrative, human talent, financial, technological and customer service. A sampling of clients which determines that the cooperative does not have strategic planning, does not have an adequate induction system, does not have adequate structure of financial statements, inappropriate technology, does not have a customer service scheme. In view of these problems, the proposed solutions, the use of the Balanced Scorecard with the EASY PHP ODUN software, are recommended, since this tool will improve strategic decision-making and be able to lead the cooperative towards an uncertain and competitive future. strategic planning, an adequate induction system, an adequate structure of the financial statements, control of the computer system and a customer service scheme were developed. In order to improve organizational development.