Planeación financiera para la óptima toma de decisiones sobre apalancamiento para la Empresa “Productos Orgánicos Chimborazo Sumaklife” Cía. Ltda., de la ciudad de Riobamba, provincia de Chimborazo, para el año 2014

Abstract

In today´s society it is important that companies carefully plan their finances so they can stay as leaders face competition, take adequate knowledge of what will be done with the resources that are so hard to win or decisions if planned some extent all economic and financial aspects that can affect not take into account. The following research paper consists of four chapters which are detailed below: In the first chapter the general reference to the Organic Products Company is Chimborazo SumakLife Co. Lltd., as well as the problem, substantiation and objectives of the same. The second chapter consists of a theoretical framework in which all concepts of the topics which are starting in this research is mentioned. The third chapter consists of analysis before the implementation of the proposal and the SWOT matrix and key factors research. The fourth chapter is already mentioned the proposal to the Company, product identification and underserved segments, the product portfolio and underserved segments, assessment of strategic, matrix macro and micro factors – evironment, identification of external strategic factors, responsiveness to external strategic factors, internal identification, analysis and key financial ratios factors, evolution, financial planning. In the fifth chapter the conclusions and recommendations are given to the Company, after the investigation