Aplicación de modelos y herramientas de inteligencia relacionadas al Business Intelligence para la Cooperativa de Ahorro y Crédito “Kullki Wasi” Ltda., de la ciudad de Riobamba, provincia de Chimborazo. Periodo 2014

Abstract

This document intends to design a Balanced Scorecard as a tool for improving the management of The Saving and Credit Cooperative Kullki Wasi Ltda. The first chapter deals with the problem, formulation, delimitation, goals and the justification for the research, in the second chapter a theoretical approach of the Balanced Scorecard is synthesized and in the third chapter the methodology is proposed to be used with a diagnostic in strategic areas in order to obtain measurement results that allows the Cooperative´s improvement. The proposal initially comprises a complete diagnosis of where internal and external, positive and negative factors were identified to develop SWOT matrix, from which a set of strategies are proposed. For its development was used Balanced Scorecard as a model, which provides guidance based on Finance prospects, Customers, Internal Processes and Learning and Growth proposing to those financial perspectives objectives, indicators, initiatives and responsable with the purpose of each of these goals are met, to finally proceed with the making of an strategic map where determines the logical sequence of cause and effect of objectives. Among the main conclusions may be mentioned low levels of deposits, high default rate, weak internal and external communication and lack of staff to customer service. So it is recommended in general implement this proposal including strategies to solve problems.