Modelo de gestión financiera para la Cooperativa de Ahorro y Crédito “29 de Octubre” Ltda., de la ciudad de Riobamba para el período 2013-2014

Abstract

The objective of present research is to design a Financial Management Model for the “29 de Octubre” ltd Creditn Union, from Riobamba city period 2013-2014, as a support tool for an opportune decision making. In the problematic situation, in first instance the absence of a formal Financial Management Model was identified which demonstrates the institutional financial performance, and containing applicable competitive strategies, bringing difficulties in analysis and decision making. The methodology used, includes the horizontal and vertical analysis implementation to the financial statements, the PERLAS monitoring system was applied which allowed to carry out a diagnosis in relation to each component such as: protection, effective financial structure, rate of return and costs, liquidity, asset quality, signs of growth and set goals relating to each one of these credit union operations, forming part of the strategic map. It is concluded the design and implementation of a Financial Management Model, will contribute to the definition of the strategies, for opportune decision making, minimizing the risk and taking the opportunities, through planning, evaluation and appropriate financial control. Moreover it allows for the financial institution the possibility of expanding within the national territory, to count with trained personnel for an optimal and opportune attention of its members additionally to have an extensive competence in the financial market.