Estudio de mercado para la apertura de una agencia de la Cooperativa de Ahorro y Crédito San Alfonso Ltda. en el cantón Alausí, provincia de Chimborazo, período 2014-2018

Abstract

This research aims to determine by a market survey, the feasibility of opening an agency of “San Alfonso” Ltda. Savings and Credit Union, in Alausí Canton, Chimborazo province, during the period 2014-2018, Cooperativism has become in the most important sector by grouping families of low and middle economic resources who needs an access to financial resources that they do not have. This study aims to support partner with easy credits to access, as the cost of money (interest rates) will be low, for social purposes which will be proclaimed by the entity and that distinguishes it from the others. The main objective of this study is to determine the investment and financial viability. When we performed surveys, we obtained good results because 96% of people agree with the opening of the new cooperative. This demonstrates a high rate of growth of the company, in short term. That is why; we concluded that this Cooperative will be accepted by the inhabitants of the area. For this reason it is recommended to the Principles of this financial institution to take the present investigation into account.