Plan estratégico para la Escuela de Conducción Center Drive Cía. Ltda. de la ciudad de Riobamba, para el periodo 2015 – 2020

Abstract

The present research is the develop a Strategic Plan for the school of Driving Center Drive Cía Ltda in Riobamba, for the period 2015-2020, which will contribute to the development of administrative management. The research was conducted using data provided by the Manager and the analysis of the situation of the company, using techniques, methods and tools of investigation and gathering reliable and accurate information. The processes that were implemented in this investigation were, external situational analysis or macro environment will identify which are the key forces or factors that influence the company behavior, the internal situation analysis, in order to identify those factors or capabilities that make it different from its competitors, and finally the formulation of the strategic plan provides how the company should work to achieve compliance with the objectives and implement the established strategies. Finally it is recommended that the company should counteract the weaknesses end threats leveraging the strengths and opportunities, so will decrease their organizational problems, allowing increased productivity and quality of the service.