Plan de negocios para el Grupo Textil Los Andees con enfoque en la economía popular y solidaria en el cantón Guano provincia de Chimborazo, periodo 2015-2016

Abstract

The purpose of the following research is to propose a business plan for Los Andees Textile Company focused on the popular and solidary economy of Guano County. Chimborazo province, during the period 2015-2016. The methodology used for the re-search was based on surveys applied to people aged from 16 to 65 years belonging to Guano, Riobamba, and Guayaquil counties. The current research proposes marketing strategies and it contains a plan for the implementation of a webpage, commercials on the local most listened radio, as well as the use of social networks for promotions, events, and for promoting new products. The elaboration of financial marketing, pro-duction and organization plans will allow establishing administrative and financial pa-rameters for the efficient operation of the company. The results are positive with a Net Present Value of 52873.83, and an internal rate of return of 36%, a cost-benefit rate of 1.71%, and an investment recovery period of 2 years 4 months, this reflects the viability of the research and the business plan will become a company guide to improve its pro-duction and sales. According to this planning, it will be possible to get a clearer and more precise vision of the business development, thus it is recommended to implement a business plan which contributes to the growth of Los Andees Textile Company.