Proyecto para la creación de una empresa productora y comercializadora de productos derivados de la tuna en el cantón Guano, provincia de Chimborazo, bajo el auspicio del GAD Municipal de Guano período 2016

Abstract

This research project aims to create a producer and marketer of products derived from the tuna in the canton Guano, Chimborazo province, under the auspices of the Municipal GAD Guano, 2016 period, which intends to know the productive, commercial, technical, organizational, legal, and financial feasibility for the creation of the company. Applying techniques such as direct observation survey based on a field study. To collect information probability sampling was used, under potential customers represent 25,065.92 economically active people, surveys will be directed to 378 of them. The market study analyzes the supply and demand in the production of juices and jams in Canton Guano, and based on this supply, future demand and unmet demand is determined. In the technical study the size, location, distribution and optimal project engineering was studied. The financial study allows us to establish the viability and profitability of the project, where more adequate capital structure was determined, then a projection of the income statement and the cash flow was made achieving a 14.47% IRR, VAN2 of $ 28,550.86, the time of payback in 3 year, 6 months and 7 days. The environmental assessment reflected the impact and acceptance of the project by those involved as citizenship and collaborators. It is recommended the early implementation of this project, associating with people who would be able to take risks and challenges.