Proyecto para la producción y comercialización de piedra volcánica andesita para optimizar la rentabilidad en la Fábrica de mármol San Andrés en el cantón Guano, provincia de Chimborazo, periodo 2016

Abstract

This research is the Project for the production and commercialization of andesita volcanic Stone to optimize profitability at San Andrés marble factory in Guano, Chimborazo province, period 2016, in order that this research be used for the growth of The Same and that satisfies the existing demand offering a quality product at an affordable price and that also satisfies the needs of the client as construction material for finishes. For its development the market study was carried out with adequate information for the market place at Chimbrazo province. The proposal offered in the investigation is the realization of the project considering a strategic diagnosis of the Marble San Andrés factory. Obtaining a feasibility study of the production project and commercialization at andesita volcanic stone since all the indicators show the profitability of the same one. It is recommended to implement the project from an economic, financial and technical market point of view, to update the company´s policies in order to have an optimization and efficiency in the production processes.