Modelo de gestión para el aprovechamiento del Centro Cultural “Urku kuri”, parroquia El Sucre, cantón Patate, provincia de Tungurahua

Abstract

The present research proposes: design a management model for the use of the Cultural Center “Urku Kuri”, parish El Sucre, Patate canton, Province of Tungurahua; through a situational analysis, conceptual bases, strategic axes and the establishment of administrative, productive, comercial and financial management structures; which will contribute not only to the establishment of a structure of internal organization, and adequate selection of personnel or the establishment of a corporate and comercial image, but also to the cohesion and associative empowerment of the Center as well as to the strengthening of the local capacities of the population linked to the associative groups. It began with the situational analysis of the center and associated ventures where it was determined that the Center has an infraestructure and adequate equipment for the provision and delivery of services and products. However, there is a lack of motivation in the population to be able to be directly involved in these entrepreneurships due to a low demand for products and the lack of knowledge that the partners have regarding to the organization and proper use of this type of associative initiatives. In addition, the conceptual bases and strategic axes that govern the model were established where it was determined that the conceptual bases for the purposes of a cultural center reorient the strategic planning of the organization, its functional and legal structure in compatibility with the criteria of sustainability and the participation and co-responsibility. It is concluded that the management model is base on four fundamental aspects: it proposes and administrative structure for the Center as such that articulates with each of the enterprises and establishes coherent processes to the operational and market reality, not only related to processes of marketing, production and sales, but also with economic, accounting and financial management principles.

Keywords: MANAGEMENT MODEL – SERVICE PROVISION – MARKETING TOURIST