Elaboración de un plan de desarrollo para el turismo sostenible de la parroquia Panzaleo, cantón Salcedo, provincia de Cotopaxi

Abstract

The purpose of the present study is to design a development plan for sustainable tourism in Parroquia Panzaleo, located in Salcedo County, Cotopaxi Province. The tourist situation of the parroquia has been analyzed, starting from the tourist system focused on the axes of territory, demand, supply and products; obtaining a general diagnosis of tourism at parroquial level, and identified 13 resources with potential tourism of which 5 are natural attractions and 8 are cultural that according to MINTUR methodology present the following hierarchies: 1(1 tourist attraction), hierarchy II (10 tourist attractions) and no hierarchy (2 tourist attractions), as well as tourist products that are prioritized according to the territorial area. On the other hand, it defines the profile of the national and foreign tourist, besides identifies the products that are commercialized in the locality in an empirical way. To know the problematic that affects the tourism development of the parroquia made the CPES and SWOT matrix to define the aspects to be improved. The current information allows elaborating the mission, vision, policies, values and strategic objectives about the plan that will lead to the development of tourism in this area and a planning for the execution of the present plan. They are included in 4 programs that contain 12 sustainable projects with appropriate strategies, and taking into account the competencies assigned to each government entity. It concludes that the implementation of the plan is feasible and the budgets are in accordance with the capacity of investment and management by the parroquial government, taking advantage of tourism resources to improve he quality of life of the population.

Keywords: SUSTAINABLE TOURISM, TOURISM SYSTEM, TOURISM POTENTIAL