Proyecto para la creación de una empresa productora y comercializadora de mermelada de uvilla en el cantón Guano, provincia de Chimborazo, con el auspicio del GAD Municipal de Guano, periodo 2017

Abstract

The Project for the creation of a company producing and selling golden berry marmalade in Guano Canton, province of Chimborazo, under the auspices of the GAD(Autonomous Government Decentralized) of Guano Municipal, period 2017, in order to know the productive, technical, administrative legal, and economic –financial feasibility. I t was realized a marketing study where it was evidenced that the project is feasible, according to the studies realized in this project. It was recollected data of a sample of 301 people for analyze the supply and demand, and projecting the future supply to cover based on the unsatisfied demand pessimistic. In the technical study was determined the size, location, and optimal engineering of the project, were the most adequate capital structure was established, and then to project the statement of income and the cash flows, achieving a IRR(INTERNAL RETURN OR PROFITABILITY RATE) OF 16.74%, NET1(net present value) of $26.484,58 and NET2 of $ 15.854,65, the recovery time of the investment is in 3 years, 4 months and 7 days. The environmental assessment reflected the mitigation of negative impacts through periodic controls. It is recommended the early execution of this project, associate with people responsible and capable of assuming risks and challenges.