Estudio de mercado para la comercialización de chocolates wiñak en zonas de influencia turística, en las provincias de Napo, Pastaza y Tungurahua, año 2016

Abstract

The market study for the commercialization of Wiñak, chocolates, in the tourist areas of the provinces of Napo, Pastaza and Tungurahua, in 2016, in order to penetrate the current market in the commercialization of organic chocolates. The research helped us to determine the commercial viability of the product and its derivatives, applying all the necessary research methods and instruments, opening up new market opportunities with business potential and focusing on the innovation of new technologies to generate added value to the product, and thus creating new alternatives for the development of the agricultural sector in the different communities of the canton and province of Napo. What is proposed in this study is to analyze and know the capacity of the offer and demand, the fair price level, the marketing potential, and adequate financial study and the impact of the project in the community. In conclusion, it was determined that the organization is able to meet with all expected expectations and commercialize the chocolate in a fair and competitive manner. It is recommended to promote the present project, maintaining the existing relations with the different governmental institutions that support the growth and strengthening of the institution, control the costs and expenses within the chocolate production process and, above all, to promote the economic and agricultural development of the families and cocoa producing communities.