Incorporación de procesos y estrategias innovadoras de crecimiento financiero que generen valor a la Cooperativa de Ahorro y Crédito “Kullki Wasi” Ltda, agencia Riobamba a partir del año 2017

Abstract

The incorporation of innovative processes and strategies of the financial growth which generate value to the cooperative of credit and saving “Kullki Wasi” Ltda. It is author’s concern as the problem of not having adequate income or lack of boosting the financial products which exist. In the cooperative organization leads us to incorporate in the processes and innovative strategies of savings and credit in the cooperative of savings and credit from 2017 year. For this we applied the following methodology it was used the deductive- inductive method a strategic diagnosis of the credits in the application of surveys the use of computer tools such as the Excel spreadsheet. To guide a proactive analysis that facilitates the orientation of actions in favor of the cooperative so that it promotes the solution of its training of savings and placement of financial products in the market situation that has allowed identifying the following strategies developed: 1. Product service strategy 2.Pricing 3. Sales tactics 4. Promotional strategy 5. Advertising strategy, which, when developed in the present research work , will help us to establish the following conclusions: which, when developed in the present research work they will help us to establish the following conclusions: the need for financial growth through the increase of potential clients, which it is advisable the developed of strategies proposed in the present work.