Estudio de la cultura Cayapa para la creación de un nuevo estilo gráfico.

Abstract

The following document addressed the development a new graphic style based on the study of the Cayapa culture from Esmeraldas city in order to generate a social focus and visual knowledge. The qualitative methodology was used which suits the study of the culture, this turns it tinto an interpretative research which helped determine the different graphic styles and trends, its features and comtemporary qualities to Ecuadorian culture. From the interview and observation records, the following deductions were gathered, regarding the study of Cayapa culture and the analysis of Ecuadorian graphic designers, relevance to the techniques and graphic methods used for their designs; this way, attributes of Cayapa culture were used as well as Ecuadorian graphic trends as: texture, color and shapes and so achieving the stated goals. This way the research results favorable. It was concluded that the application of the new Graphic Style provided a social view and visual communication, for instance, it was posible to learn about culture in a general scope and internalize certain culture attributes. It is worth mentioning that culture is not only related to ancestral modes, rituals or customs, but also refers to popular behaviors. It is recommended to apply the Graphic Style and innovative ideas which provide cultural and modern knowledge of the cultures and its vast whose native own.