Sistema comunicacional de la fruta salak y sus derivados para la provincia de Santo Domingo de los Tsachilas.

Abstract

The objetive of the present research was to create a communication system and the packing and packaging for the fruit salak and its derivatives as: juice, pulp, jam; Witch the purpose of helping in the distribution and the recognition of the products in the province of Santo Domingo de los Tsáchilas. To solve the problem of lack of identity, it was decided to create the brand taking into account the information of the fruit, origin and characteristics. The research was qualitative, in which it was possible to collect real data based on the direct observation in the “El Gavilán” farm. Two types of research, field and exploratory were used where direct contact with the fruit was maintained. Interviews were conducted with the two main producers of this fruit, followed by observation sheets to study the potential markets and thus to be able to enter the new product to the market. The inductive and deductive methodology was with which the information obtained was analyzed in order to carry out in a feasible way the elaboration of a proposal of a brand and desing of containers and packaging. With the obtained results the corporate identity for the main brand and sub brands was realized, patronymic phonotypes were used with the names of the owner of the place of observation and his children, the colors of the marks were determined from the fruit and the plant. Then the labels were created for the juice, jam, pulp and fruit, also the containers were chosen for each product. It is concluded that through the investigation it was possible to know that the salak fruit is very profitable; currently it is sold in the city of Santo Domingo. It is recommented to advertise in the potential markets os Santo Domingo de los Tsáchilas.