Sistema comunicacional para la Cooperativa de Transportes y Turismo Baños.

Abstract

The objective of this research was the development of a communication system for the Cooperative of Transport and Tourism “Baños”, for the correct transmission both within and outside the company. The deductive – inductive method was applied for the analysis of the problem on the lack of communication about the services that the company provides to the users. To highlight which means help in the transmission of information, the observation was used as a technique, thus, the leaders of the company were interviewed. Finally, surveys were applied to users and drivers. The sample was 382 and 90 people respectively; with whom it was possible to find the flaws in the communication. The creation of applications in different areas was determined as a need in order to improve the costumer service and also strengthen the brand. For this reason, the website was redesigned, a magazine directed to the user, and a packaging with an innovate and functional design was created too. It will be offered for longer trips of the company (6 – 8 hours). It is concluded that through this study it is possible to position the cooperative before the competition that does not exploit the different existing means of communication, allowing in addition, the continuous innovation of the company´s communication, to note that the result is favorable. It is recommended, usually know what are the feasible means for transmitting the information, and considered that advertising is essential for positioning and obtain better benefits in the long term.