Modelo de gestión financiera para mejorar la rentabilidad de la Empresa multi servicios Simbaina, del cantón Suscal, ciudad de Cañar, provincia de Cañar, para el período 2017

Abstract

This research work called, financial management model to improve the profitability of the company Multi Services Simbaina, Suscal county, City of Cañar, Province of Cañar, for the period 2017, aims to optimize economic and financial resources, and the effectiveness in organizational management. For the elaboration of the same the surveys were realized, applied to the employees and the interview to the directors of the company that allowed to obtain necessary information for the development of the investigative work; In addition, an internal diagnosis was made to the budgets, cash management, credit administration and externally to suppliers, loans, customers, with dynamic analysis methods, static and financial ratios. It was identified that the administration of the working capital of the company is inefficient, due to the lack of financial strategies and policies, the inexistence of investment, operations and financing budgets, has caused the distribution of economic and financial resources to be inefficient. With the application of the model, favorable results will be obtained and the objective of improving profitability exceeding 21% per year, which prevails over the growth margins of the previous periods. Suggestions are established for the results obtained after the diagnosis made in the company, the implementation of the financial management model that will guide to be more efficient in the use of economic, financial resources and be effective in organizational management.