Elaboración de un plan de social media marketing para el fortalecimiento de los productos financieros de la Cooperativa de Ahorro y Crédito Guaranda Ltda

Abstract

Prepare a Social Media Marketing Plan to strengthen the financial products of the Cooperativa de Ahorro y Crédito Guaranda Ltda "in the Province of Bolívar, allowing access to the use and improvement of digital media such as websites, social networks and technological applications, considering The globalization of information and communication by these means have meant changes in business management, consumer behavior and markets in relation to distribution, communication of products and / or services. The research presents a proposal to the institution for its growth and development, based on the analysis of the different factors and actors involved in decision-making supported by the use of tools such as market research to obtain information consistent with reality of the institution, are proposed for the optimization of digital media, product strengthening, services. Because of the importance of staying in a dynamic market with multiple strategies, tactics and digital marketing tools to improve their positioning and achieve levels of loyalty and satisfaction in the partners.