Plan de negocios para incrementar los niveles de ventas en la Mecánica Patiño Hermanos en la ciudad de Santo Domingo, provincia de Santo Domingo de los Tsáchilas

Abstract

The present business plan has the objective of increasing the levels of sales in the Patiño Hermanos Mecánica in the city of Santo Domingo in the province of Santo Domingo de los Tsáchilas solving problems of the company as the lack of publicity and information about the products and services offered. For the elaboration applied the descriptive and exploratory investigation which analyze the factors of reality to solve the problem. The elaboration of the diagnosis of the environment and the SWOT analysis allowed to determine specifically the strengths and weaknesses with which it has faced the different factors such as the political, economic and social situation of the country, besides the competition and changing characteristics of the market. To estimate the technical parameters of the company was developed with technical study of the infrastructure and machinery, then organizational structure was established through a manual that describes the fuctions of each employee. For the marketing management, an Annual Operational Plan is presented in which strategies adapted to the reality of the company are designed. Finally, an economic and financial plan was carried out,which shows how it has been recording income and expenses according to historical data. The proposed business plan will significantly improve the company´s processes and increase sales and consequenthy the client portfolio at local, regional and national levels.