Estudio del mercado turistico de Riobamba, para la elaboración del plan estratégico de la Operadora de Turismo Salazar Tours, periodo 2013-2017

Abstract

This Thesis project consists on constructing a marketing study plan of the city of Riobamba, for the development of a strategic plan, for the Salazar Tours Cia. Ltda Tour operator, to which we have gathered information through the use of surveys to national and international tourists, as well as other tour operators and tourism companies registered in the ministry of tourism located within the Riobamba area. The investigation will allow us to determine certain aspects such as the tourist profile that visit Riobamba of national and international tourist, as well as to know the direct or indirect competition available, with the fundamental objective, to become a leading operator in the market, strengthening the tourist development, through the offer of high quality services and tourist productsm with high standards, having high qualified staff, also creating awarness into conservation, growing in hand with the local communities. reaching out to new national and international niche markets.