Investigación de Mercado y diseño de un Plan de Negocios para el Centro de Capacitación Ocupacional particular “Canadian School” de la ciudad de Riobamba provincia de Chimborazo, en el periodo 2012-2013

Abstract

The “Canadian cooking School” is a non-scholar occupational center, dependent from the Ministry of Education, the importance of this kind of capacitation centers is that it generates a new alternative for professionals. Canadian School started working on February 2009, as Canadian corporation whit 27 students, most of them adults, and nowadays it has 200 students. The following market research and business plan applied to “Canadian School” will be used as a basic tool for decision making and application of new alternative to boost and raise the market opportunities, since the needs of customers are not taken into account for the competitors. The business plan will allow “Canadian School” to have a toll that details technical, commercial, operative and financial aspects of the institute, aiming to ease a holistic analysis which allows to identify the direct and indirect competence of the center, its marketing strategies, its design for selection of human talent through competences, avoiding so administrative problems and saving time and resources. According to the research performed, the school aims to train students in the next three years, an increase of 50 students for the first and second year and 75 students for the third year, in order to keep an adequate market growth. In conclusion, the application of this market research and business plan for the institution is doable for its administration because it fits the institution vision: “being the first choice of gastronomical training in the province”.