Estudio de Factibilidad Económico – Financiera de una Empresa Productora y Comercializadora de té de canela para la ciudad del Tena

Abstract

The investigation is on a feasibility study for the creation of a producing and marketer company of cinnamon tea for Tena city. The importance is to undertake the largest producer and marketer of cinnamon tea, taking advantage of raw materials of nature and thus give people a quality product. To enter this issue split the problem; that is to solve the health problems due to water quality. Also, take advantage of the surface water that overflows the river from a spring that exists in the area. The population was set by 47,862 people. Therefore objectives were established: To determine the feasibility of creating a producer and marketer of cinnamon tea company for human consumption in Tena canton, Napo Province. To define the methodological strategies for the development of the feasibility study and develop a better research, analyzing the results obtained though market research, technical study, organizational and legal studies, environmental studies, economic and financial study to determine the feasibility of the project. The methodology applied was inductive, deductive and analytical method. The technique was the survey and interview. The instruments were the questionnaire and interview guide. The results were positive with N.P.V. (Net Present Value) $ 62,615.58 and the I.R.R. (Internal Rate Return) is 45%, they identified the need to create a producer and marketer of cinnamon tea company. It focuses on the proposal and recommended its implementation.