Desarrollo de un Plan de Social Media Marketing para la Empresa “NATRANSCOM Cía. Ltda.”, de la ciudad de Quito, período 2017-2018

Abstract

This investigation had as main objective to develop a plan of Social Media Marketing for NATRANSCOM CIA. LTDA Company in Quito city, period 2017-2018, in order to achieve its positioning in the market. For this reason, primarily, it was necessary to develop a compilation of information through direct observation methodologies applied in the same institution and tools such as the survey carried out to customers, and, in that way, perform a diagnostic of the current marketing system with which the company works, where the main findings were that the firm has handled a traditional marketing for several years, without taking advantage of the resources and/or technological tools that exist today. Subsequently, the systematization and analysis of the data collected was done. It showed that most of its customers use computer media such as social media, blogs or web pages to learn about the services provided by the companies. Finally, the plan of social media marketing with various types of strategies was elaborated. It will allow the company to improve its corporate image, as well as the increase in sales of services through the recruitment and retention of clients, both new and current, which were measured through indicators. It is appropriate to establish that through the proposal raised the different opinions of customers surveyed have been taken into account, in order to have the greatest impact on the consumers, so the implementation and follow-up of the present work is recommended to obtain the expected results.