Diseño de un Modelo de Gestión basado en la metodología del Balanced Scorecard para el fortalecimiento organizacional de la Asociación de Productores de Plantas Medicinales Jambi Kiwa

Abstract

Due to big changes at present in all organizations it is necessary they have tools with the purpose the management development becomes more interactive and competitive. The Balanced Scorecard is a management tool that helps to change the mission and vision into operational objectives through the financial and non-financial indicators to improve the organizational performance. The purpose of the present paper is to design and implement a model of administrative management for the organizational strengthening of Asociación de Productores de Plantas Medicinales Jambi Kiwa located in Santa Cruz Neighborhood Riobamba Canton – Chimborazo Province, for which a situational analysis was made in order to determine the actions to set out, also a strategic map was designed that is a graphical representation which allows a better viewing of the strategic measurement of Scorecard Balanced. The implementation of the Balanced Scorecard as a measurement system through a computer system allows monitor and control the compliance about proposed strategies improving the administrative management of the Asociación de Productores de Plantas Medicinales Jambi Kiwa.