Estudio de Mercado de la demanda para el establecimiento de la red GPON de la Empresa CNT EP en el sector de la UNACH – vía Guano, provincia de Chimborazo, período 2016

Abstract

The main purpose of this research is to conduct a market study analyzing the demand in order to implement the G-PON network belonging to CNT EP Company in the area of UNACH located in Guano highway, Chimborazo province; period 2016. The research seeks to verify the feasibility of the implementation of this system of fiber optic. In order to carry out this process; the area of Velasco was considered as the universe to determine the sample of the population from which the data were collected by means of surveys, clarification of the users necessities as well as their satisfaction regarding to the service that the company offers, this, makes possible to get information about unmet demand. Having conducted the economic and financial assessment, an investment of $ 51,520 was established; when projecting the results to 5 years, a net present value of $ 657,290.26 at a discount rate of 24% was reported; whereas the internal rate of return showed a value of 28,23%. These results lead to the project implementation, also, the cost/benefit ratio reports $ 4, 22% recovering the investment in 2.5 years. Finally, it can be demonstrated that the research project is feasible from the administrative, technical, environmental and financial point of view; showing that the financial statements are positive for the corporation. The indicators show that the period of investment recovery is at mid-term, which enables the company to maintain its leadership in the delivery of fiber optic connections, engaging more future users for the corporation enhancing its competitiveness in the telecommunications market.