Estudio de factibilidad para la implementación de una granja agroturística en la cabecera parroquial Pistishi, cantón Alausi, provincia de Chimborazo

Abstract

The current research proposes designing an agro tourist product for Pistishi Parish. Alausí County, Chimborazo Province. For this, it was necessary to carry out five stages. The first stage determined the agro tourist potential identifying 28 agricultural products related with production systems that integrate both, knowledge and ancestral traditions the population has. The second stage had to do with the technical design of the product based on the ethnobotanical study that identifies 142 introduced and native flora species from which 56 species are typical in this ecosystem. In addition, it was also possible to determine the activities of the agricultural sector that combined with the tourist services offer the Parish has, establish a business opportunity to catch at least 7% of the unmet demand, establishing in this way business packages for its catchment. The third stage had to do with the legal aspect determined for the product operation that was taken the Communitarian Tourism Centers under the Popular and Solidary Economy Law. The fourth stage had to do with the environmental study that was evaluated with the application of the World Wide Fund for Nature methodology through a checklist that determines the positive affection in (44) and negative in (14) of the activities that require the operation of the product; in addition, some measurements to mitigate the negative impacts were established. The fifth stage had to do with the economic and financial viability that was determined through the investment costs analysis, funding sources, amortized loan, fixed assets depreciation, costs and expenses structure, income, balance sheet and cash flow. A Net Present Value of 61.694,16 dollars, an Internal Rate of Return of 21% and a Cost Benefit Ratio of 2,04 dollars were obtained with a capital recovery of 4 years; therefore, the project is economically viable. It is concluded that the implementation of this project will reinforce the local investment and potentiate the agricultural and tourist sector.

Key words: AGRO TOURIST PRODUCT, PRODUCTION SYSTEMS, AGRICULTURAL PRODUCTION SYSTEMS, ETHNOBOTANICAL STUDY.