Lineamientos y estrategias de manejo turístico del Geoparque Volcán Tungurahua, cantón Penipe, provincia de Chimborazo

Abstract

The present research proposes: to establish guidelines and strategies for the adequate tourist management in the Tungurahua Volcano Geopark in the territory corresponding to Penipe Canton. In the first instance, the evaluation developed o geo-tourism potential cantonal consisted in the identification of the geo-sites and attractions; among them it was possible to count on 15 geo-sites and tourist interest, to perform the corresponding characterization, evaluation, and periodization of 5 geo-sites of major importance. By the study of the demand, the profile could be identified of potential visitor of the geopark both local and national and international generating the main activities considered for the analysis of the factors of the tourist infrastructure and specialized organism in the development of all tourism activities in the canton. Also in each one of the geo-sites of major importance applied the methodology range of opportunities for visitors in protected areas (ROVAP) proposed by the ministry of tourism, and considered to develop the technical study for tourism management, that identified and analyzed each one of the environments and their main scenarios, so much their biophysical, social and management environment that allowed an interpretative comparison between the given activities by the study of the demand and by the activities identified in environments. As a result, we have suitable activities for each scenario taking advantage of opportunities of each geo-site. The same methodology allowed us generation tourism management model in the geo-sites based on, guidelines and oriented strategies all people, so much for locals, visitor, and companies so that they can abide by each one of the regulations for visitor and tourist activities in the Tungurahua Volcano Geopark.

Keywords: tourism plan- tourism management, geo-touristic, tourist attractions.