Estudio de factibilidad para la implementación de una hostería en el cantón Mocha, provincia de Tungurahua.

Abstract

The present research aims to carry out a feasibility study for the implementation at inn in Mocha canton, in Tungurahua province; it was through field word and primary and secondary information in order to execute the market study comprised in two segments as: local clients and national tourists; to know the needs of tourist was obtained their profile. The technical professionals and assimilated workers were established as local potential consumer. In addition, for the national demand was taken as a reference the tourist increase in 2017 for this place. In the technical study, the location of the project, planning and technical design of infrastructure were defined with a minimum capacity of 15 tourists per day in the food, recreation-spa, and health services. It was obtained in priority activities that tourist want to make as: the observation of landscape (18.5%) a capacity three daily customer and activity of cycling with (28%) a capacity four daily customers, calculating cost and expense of furniture equipment raw material for first year. It is necessary for tourist operation the marketing study. It was structured the organizational functioning and functional of the enterprise with its function jobs manual; current Ecuadorian laws support the loyal extract of project. In the environmental study was made an environmental impact matrix to track and know its cost. The economic study determined the total revenues from project $333.069 the following processes were calculated: costs and revenues, proforma statement of results, balance general sheet, and cash flow. In the financial indexes. The NPV was evaluated: $ 84.541,68, the cost benefit ratio CBR: $ 2.09, the PRC: five and the IRR: 25%. It is concluded that the project is environmentally, socially and economically feasible. Keywords: EASIBILITY STUDY, RECREATIONAL TOURISM, ENVIRONMENTAL IMACTS.