Propuesta para el desarrollo del turismo comunitario en la parroquia Zhud, cantón Cañar, provincia del Cañar, año 2016

Abstract

The current research work is a “Proposal for the development of Community-Based Tourism in Zhud Parish, located in Cañar canton, province of Cañar, during the year 2016”, this is due to the great importance that has been given to community tourism in recent years, knowing that he tourism has become one of the promotional activities of the country-s economy. To implement the Proposal it was necessary to use strategies related to the identification of tourism potential through the lifting of the inventory, the adequacy and/or construction of infraestructura, creation of four tourist packages,which for positioning in the tourist market were defended the marketing strategies, such as advertising Price, product and distribution channels; all this, focused to créate new sources of employment as a complementary activity to what they do usually to its inhabitants. The development of his proposal, according to the study required an initial investment of $62.002,88; giving a positive NPV of $5.725,53 and a relationship of benefit/cost of $0.13 cents for every dollar invested, the same that returns in 4 years with 5 months, and further it also has the acceptance and active participation of 76% of the population of Zhud as regards the tourist activity.